Best online stores for road cycling in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
competitivecyclist.com competitivecyclist.com |
30 / 35 +29 | 24 |
| 2 |
The Black Bibs theblackbibs.com |
22 / 35 +21 | 15 |
| 3 |
jensonusa.com jensonusa.com |
17 / 35 +16 | 9 |
| 4 |
Pearl Izumi pearlizumi.com |
20 / 35 +19 | 8 |
| 5 |
Velocio velocio.cc |
11 / 35 +10 | 5 |
| 6 |
biketiresdirect.com biketiresdirect.com |
19 / 35 +18 | 4 |
| 7 |
Voler voler.com |
15 / 35 +14 | 3 |
| 8 |
Ornot ornot.com |
12 / 35 +11 | 3 |
| 9 |
Pactimo pactimo.com |
9 / 35 +8 | 3 |
| 10 |
Eliel elielcycling.com |
7 / 35 +6 | 3 |
| 11 |
The Pro's Closet theproscloset.com |
9 / 35 +8 | 2 |
| 12 |
Gore Wear gorewear.com |
6 / 35 +5 | 1 |
| 13 |
Shredly shredly.com |
3 / 35 +2 | 1 |
| 14 |
Wild Rye wild-rye.com |
3 / 35 +2 | 1 |
| 15 |
R&A Cycles racycles.com |
2 / 35 +1 | 1 |
| 16 |
Worldwide Cyclery worldwidecyclery.com |
2 / 35 +1 | 1 |
| 17 |
Triathlete Sports triathletesports.com |
1 / 35 | 1 |
| 18 |
TriSports trisports.com |
1 / 35 | 1 |
| 19 |
NeoPro Cycling neoprocycling.com |
6 / 35 +5 | 0 |
| 20 |
Bike Closet bikecloset.com |
3 / 35 +2 | 0 |
| 21 |
excelsports.com excelsports.com |
2 / 35 +1 | 0 |
| 22 |
nashbar.com nashbar.com |
2 / 35 +1 | 0 |
| 23 |
Terry terrybicycles.com |
2 / 35 +1 | 0 |
| 24 |
Twin Six twinsix.com |
2 / 35 +1 | 0 |
| 25 |
universalcycles.com universalcycles.com |
2 / 35 +1 | 0 |
| 26 |
bikesdirect.com bikesdirect.com |
1 / 35 | 0 |
| 27 |
Fanatik Bike Co. fanatikbike.com |
1 / 35 | 0 |
| 28 |
Merlin Cycles merlincycles.com |
1 / 35 | 0 |
| 29 |
Modern Bike modernbike.com |
1 / 35 | 0 |
| 30 |
Playtri playtri.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 47 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 17 stores were named in none of these questions.
This ranking covers the 47 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
23 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
5 of 70 | AI sends shoppers there. Check whether you can be listed. |
| AliExpress Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
2 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Geartrade Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Marketplace Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Instagram Community |
1 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Pinkbike BuySell Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any smaller or independent American online stores that sell cycling clothing instead of the big general sports retailers?
AI named: Ornot, Velocio, Machines For Freedom - Is there a niche American webshop focused only on road cycling clothing rather than a large all-around sporting goods site?
AI named: Ornot, Eliel Cycling, The Black Bibs - What American webshop for cycling clothing has the easiest return policy?
AI named: REI Co-op, Competitive Cyclist, REI - What American webshop gives you the best value for money on cycling apparel?
AI named: The Black Bibs, BikeTiresDirect, Sierra - What US webshop for cycling jerseys and bibs offers the best warranty or quality guarantee?
AI named: Velocio, REI, Ornot - What is a reliable US website to order a full cycling kit from?
AI named: Competitive Cyclist, The Pro’s Closet / TPC, Bike Closet - What is a reputable American online shop for triathlon and cycling gear?
AI named: Competitive Cyclist, TriSports, BikeTiresDirect - What is a trustworthy US online store to buy a cycling bib shorts from?
AI named: Competitive Cyclist, REI, BikeTiresDirect - What is a well-known and trusted American webshop for all kinds of cycling clothing?
AI named: Competitive Cyclist, Performance Bicycle, REI - What is the best American online store to buy bike shorts and jerseys?
AI named: Competitive Cyclist, Jenson USA, BikeTiresDirect - Where can I buy cycling clothing for kids in the US online?
AI named: REI, Trek / Bontrager, Specialized - Where can I buy cycling gear online in the US and return it easily if it doesn't fit?
AI named: REI, Competitive Cyclist, Backcountry - Where can I buy good quality cycling gear online in the United States?
AI named: Competitive Cyclist, Jenson USA, BikeTiresDirect - Where can I find cheap cycling bib shorts online in the US?
AI named: The Black Bibs, Decathlon, Sierra - Where can I safely buy padded cycling shorts online in the US?
AI named: REI, Competitive Cyclist, Performance Bicycle - Where do I get the most cycling gear for my budget at an American online shop?
AI named: Jenson USA, Universal Cycles, Modern Bike - Where do most cyclists in the US shop online for their riding clothes?
AI named: Amazon, Rapha, Pearl Izumi - Where is the best place online to buy cycling jerseys in the US?
AI named: Competitive Cyclist, REI, BikeTiresDirect - Where should a woman buy cycling clothing online in the United States?
AI named: Competitive Cyclist, Assos, Castelli - Which American cycling clothing store offers free returns and exchanges?
AI named: Ornot Cycling Apparel, Velocio, Ornot - Which American online retailer is known for selling quality cycling jerseys?
AI named: Competitive Cyclist, Backcountry, Eliel Cycling - Which American online store for cycling clothing keeps the best stock so things are rarely out of stock?
AI named: Competitive Cyclist, REI, Backcountry - Which American online store sells affordable cycling kits without sacrificing quality?
AI named: The Black Bibs, Sierra, Pearl Izumi - Which American webshop is the most reliable for buying road cycling apparel?
AI named: Competitive Cyclist, REI, Rapha - Which American webshop specializes in cycling gear for competitive or professional riders?
AI named: Competitive Cyclist, R&A Cycles, Excel Sports - Which American website should I use to buy road bike clothing?
AI named: Competitive Cyclist, The Black Bibs, Velocio - Which US cycling apparel website ships orders the quickest?
AI named: Competitive Cyclist, Backcountry, BikeTiresDirect - Which US cycling clothing website has the best deals or discounts?
AI named: Sierra, Competitive Cyclist, Backcountry - Which US online store focuses on plus-size cycling apparel?
AI named: Aero Tech Designs Cyclewear, Aero Tech Designs, Terry Bicycles - Which US online store for cycling gear has the fastest shipping?
AI named: Amazon, Competitive Cyclist, Backcountry - Which US online store has a good reputation for selling cycling helmets and apparel?
AI named: Competitive Cyclist, REI, Jenson USA - Which US online store is best for beginner cyclists looking for their first kit?
AI named: REI, Competitive Cyclist, Jenson USA - Which US online store sells cycling jerseys at the lowest prices?
AI named: Amazon, Sierra, The Black Bibs - Which US website can I trust to buy cycling clothing without getting ripped off?
AI named: REI, Competitive Cyclist, Jenson USA - Which specialized US cycling apparel website should I try instead of a big general sports store?
AI named: Competitive Cyclist, Voler, Pactimo
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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