#2
of 36 stores measured
The index › the United States › Road cycling › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy road cycling, is REI named? This is the answer from our latest monthly measurement, November 2026.
21/35
buying questions where AI names it; the category median is 1
12
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Road cyclingWhat AI says about REI
In the 28 answers that name REI, AI mentions: premium (7x), low prices (6x), trusted (5x), service and advice (3x), quality (3x).
“Other excellent choices depending on what you want: - REI, Best for easy returns, member rewards, and casual-to-performance jerseys.”
ChatGPT, asked: Where is the best place online to buy cycling jerseys in the US?
“The main perk here is the unbeatable one-year return policy for REI members.”
Gemini, asked: Where is the best place online to buy cycling jerseys in the US?
“REI, rei.com: convenient returns and solid basics, though less road-racing focused.”
ChatGPT, asked: Which American website should I use to buy road bike clothing?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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