#13
of 35 stores measured
The index › the United States › Shaving and beard care › Ulta
Ulta in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy shaving and beard care, is Ulta named? This is the answer from our latest monthly measurement, November 2026.
4/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Ulta
See the full ranking for Shaving and beard careWhat AI says about Ulta
In the 4 answers that name Ulta, AI mentions: premium (2x).
“[Sephora](https://www.sephora.com) & [Ulta](https://www.ulta.com): Great for premium skincare-focused aftershaves (brands like Jack Black, Clinique for Men, and Kiehl's).”
Gemini, asked: where can I buy aftershave lotion online in America?
“Sephora / Ulta / Nordstrom: Sometimes carry high-end shaving soaps (like Jack Black, Art of Shaving, or Truefitt & Hill) with same-day delivery via DoorDash/Instacart depending on your city.”
Gemini, asked: where can I order shaving soap in the US and get it delivered within two days?
“…therazorcompany.com - Target / Ulta / Sephora online, easiest for common cartridge razors, electric grooming tools, and mainstream beard brands, though with less enthusiast-level selection.”
ChatGPT, asked: where is the best place online in the US to buy shaving and beard care products?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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