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Fleet Feet in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Fleet Feet named? This is the answer from our latest monthly measurement, November 2026.

#7

of 58 stores measured

8/35

buying questions where AI names it; the category median is 2

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Fleet Feet

See the full ranking for Shoes

What AI says about Fleet Feet

“Fleet Feet, strong specialty selection and expert guidance, with local-store inventory/support.”

ChatGPT, asked: which US online shoe store has the best selection of running shoes?

“Best for Blending Online & Local: Fleet Feet”

Gemini, asked: which US online shoe store has the best selection of running shoes?

“For athletic shoes in the U.S., Fleet Feet generally has one of the strongest reputations—especially for running and walking shoes—because it is an authorized retailer with knowledgeable fitting advice, a large store network, and a...”

ChatGPT, asked: which US shoe website has the best reputation for selling athletic shoes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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