#5
of 58 stores measured
The index › the United States › Shoes › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is REI named? This is the answer from our latest monthly measurement, November 2026.
13/35
buying questions where AI names it; the category median is 2
4
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for ShoesWhat AI says about REI
In the 18 answers that name REI, AI mentions: premium (2x), service and advice (2x), trusted (2x), low prices (1x), quality (1x).
“Why it’s great: If you are an REI Co-op member ($30 lifetime fee), you get a 1-year return window, even if you’ve taken the hiking boots on actual trails and gotten them dirty.”
Gemini, asked: where is the best place to buy shoes online in the US?
“Strong filtering by size, width, brand, material, and use case - Generally easy shipping and returns, which matters a lot for boot fit - Carries both mainstream and premium brands - Good customer service reputation Best alternatives by...”
ChatGPT, asked: what is the best online store to buy boots in the US?
“Best for Hiking & Outdoor Boots: REI”
Gemini, asked: what is the best online store to buy boots in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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