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Kohl’s in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Kohl’s named? This is the answer from our latest monthly measurement, November 2026.

#24

of 58 stores measured

3/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Kohl’s

See the full ranking for Shoes

What AI says about Kohl’s

In the 3 answers that name Kohl’s, AI mentions: low prices (1x), wide range (1x), quality (1x).

“Department/off-price retailers: Walmart, Target, Macy’s, Nordstrom, Kohl’s - Shoe specialists: DSW, Famous Footwear, Foot Locker, Finish Line, Zappos - Fashion marketplaces: eBay, Poshmark, StockX, GOAT (especially for resale or...”

ChatGPT, asked: where do most Americans shop for shoes online?

“You just take the unboxed shoes to a Kohl’s, Whole Foods, or The UPS Store, show a QR code on your phone, and they handle the bagging and shipping.”

Gemini, asked: which US online shoe store makes returns the easiest if the size doesn't fit?

“Good US online options for affordable men’s dress shoes: | Store | Typical sale price | Best for | |---|---:|---| | Nordstrom Rack | $40–$120 | Brand-name shoes, frequent clearance deals, easy returns | | DSW | $40–$100 | Large...”

ChatGPT, asked: where can I buy affordable dress shoes for men online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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