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Rothy's in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Rothy's named? This is the answer from our latest monthly measurement, October 2026.

#10

of 41 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Rothy's

#8	Finish Line	4/35
#9	WorkBoots.com	3/35
#10	Rothy's	2/35
#11	ECCO	1/35
#12	Journeys	1/35

See the full ranking for Shoes

What AI says about Rothy's

“[Rothy’s](https://rothys.com): (San Francisco, CA) Incredibly popular for women’s (and now men’s) washable flats and slip-ons knit from recycled plastic water bottles.”

Gemini, asked: are there any American online shoe stores besides the big department store websites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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