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Sam Edelman in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Sam Edelman named? This is the answer from our latest monthly measurement, October 2026.

#11

of 62 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sam Edelman

#9	Red Wing	2/35
#10	Saks OFF 5TH	2/35
#11	Sam Edelman	2/35
#12	theshoemart.com	2/35
#13	Shoebacca	6/35

See the full ranking for Shoes

What AI says about Sam Edelman

“Sam Edelman, https://www.samedelman.com Fashion-forward heels, flats, loafers, and boots.”

ChatGPT, asked: where can I buy dress shoes online in the United States?

“If you need heels you can actually walk in all day: Go to Naturalizer or Sam Edelman.”

Gemini, asked: what is a good US website to buy women's heels online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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