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Red Wing in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Red Wing named? This is the answer from our latest monthly measurement, October 2026.

#9
of 62 stores measured
2/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Red Wing

#7 Cole Haan 3/35
#8 naturalizer.com 2/35
#9 Red Wing 2/35
#10 Saks OFF 5TH 2/35
#11 Sam Edelman 2/35

See the full ranking for Shoes

What AI says about Red Wing

In the 2 answers that name Red Wing, AI mentions: specialist (1x).

“Red Wing Shoes, https://www.redwingshoes.com Best for durable, repairable work boots and job-specific safety footwear.”

ChatGPT, asked: where can I find a trustworthy online store for work boots in America?

“If you want one simple recommendation: use Zappos for the broadest selection and easiest comparison shopping; use Boot Barn for western/work boots; and use Thursday, Red Wing, or Allen Edmonds if you want a more durable leather boot...”

ChatGPT, asked: I want to buy boots from a dedicated shoe shop online in the US instead of a general marketplace, where should I go?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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