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Bluemercury in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy skincare, is Bluemercury named? This is the answer from our latest monthly measurement, October 2026.

of 13 stores measured

7/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Bluemercury

#3	Soko Glam	13/35
#4	SkinStore	14/35
#5	Bluemercury	7/35
#6	Apostrophe	2/35
#7	Nurx	2/35

See the full ranking for Skincare

What AI says about Bluemercury

In the 9 answers that name Bluemercury, AI mentions: premium (2x), low prices (1x), trusted (1x), specialist (1x).

“…dermstore.com - Bluemercury, Curated higher-end selection, including brands like M-61, Augustinus Bader, SkinCeuticals, and La Mer.”

ChatGPT, asked: where can I buy good quality skincare online in the United States

“[Bluemercury](https://bluemercury.com): Owned by Macy's, but operates like a luxury boutique.”

Gemini, asked: where can I buy good quality skincare online in the United States

“For Department Store Luxury: Nordstrom or Bluemercury are best for ultra-luxury lines like Augustinus Bader, La Mer, and Sisley Paris.”

Gemini, asked: which US online store sells a wide range of skincare products

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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