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Nurx in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy skincare, is Nurx named? This is the answer from our latest monthly measurement, October 2026.

of 13 stores measured

2/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Nurx

#5	Bluemercury	7/35
#6	Apostrophe	2/35
#7	Nurx	2/35
#8	Kroger	1/35

See the full ranking for Skincare

What AI says about Nurx

“…yesstyle.com ### Best for prescription acne, tretinoin, or custom treatment - Curology - Apostrophe - Nurx - Dermatologist telehealth practices These can be useful for persistent acne, melasma, rosacea, or prescription retinoids.”

ChatGPT, asked: where can I buy good quality skincare online in the United States

“…options include: - Apostrophe - Curology - Nurx - Musely - Local dermatology practices offering virtual appointments ### Important buying tips - Avoid Amazon, Walmart Marketplace, eBay, and other third-party marketplaces for expensive...”

ChatGPT, asked: where can I buy professional-grade skincare products online in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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