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where can I find a trustworthy US website to buy serums and toners

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

See which buying questions AI answers with another store instead of yours. Free, no account.

The stores AI named

  1. Sephora
  2. Ulta Beauty
  3. Dermstore
  4. Paula’s Choice
  5. La Roche-Posay US
  6. Naturium
  7. Target
  8. LovelySkin
  9. Soko Glam
  10. Peach & Lily
  11. Credo Beauty

From our monthly measurement for skincare in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for skincare ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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