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Best online stores for smart home in the US

35 buying questions · the United States · 2 assistants

MEASURED ON 26-10-2026 · 51 STORES · ChatGPT, Gemini

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#Store Named Recommended
1 The Smartest House
thesmartesthouse.com
12 / 35 +11 9
2 Wyze
wyze.com
7 / 35 +6 3
3 homecontrols.com
homecontrols.com
4 / 35 +3 3
4 SimpliSafe
simplisafe.com
4 / 35 +3 3
5 Aqara
aqara.com
5 / 35 +4 2
6 Eufy
eufy.com
5 / 35 +4 2
7 inovelli.com
inovelli.com
3 / 35 +2 2
8 Govee
govee.com
2 / 35 +1 2
9 Schlage
schlage.com
2 / 35 +1 2
10 ecobee
ecobee.com
5 / 35 +4 1
11 CloudFree
cloudfree.shop
4 / 35 +3 1
12 homeseer.com
homeseer.com
3 / 35 +2 1
13 lutron.com
lutron.com
3 / 35 +2 1
14 Reolink
reolink.com
2 / 35 +1 1
15 SwitchBot EU
switchbot.com
2 / 35 +1 1
16 Blinds.com
blinds.com
1 / 35 1
17 First Alert
firstalert.com
1 / 35 1
18 Tailwind
gotailwind.com
1 / 35 1
19 Kwikset
kwikset.com
1 / 35 1
20 Level
level.co
1 / 35 1
21 The Shade Store
theshadestore.com
1 / 35 1
22 zooz.com
zooz.com
1 / 35 1
23 Arlo
arlo.com
3 / 35 +2 0
24 Alarm Grid
alarmgrid.com
2 / 35 +1 0
25 zwaveproducts.com
zwaveproducts.com
2 / 35 +1 0
26 August
august.com
1 / 35 0
27 sengled.com
sengled.com
1 / 35 0
28 SmartWings
smartwingshome.com
1 / 35 0

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Category median: named in 1 of 35 questions (the middle store of all 51 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 23 stores were named in none of these questions.

This ranking covers the 51 stores we measure in this category. That is not every store in the market.

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The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%8%8%16%16%24%24%32%32%40%40%Named in % of buying questionsRecommended in %Known, not recommendedThe Smartest HouseThe Smartest HouseWyzeWyzehomecontrols.comhomecontrols.comSimpliSafeSimpliSafeAqaraAqaraEufyEufyecobeeinovelli.comCloudFreeGoveeSchlagehomeseer.comlutron.comReolinkSwitchBot EUArloBlinds.comFirst AlertTailwindKwiksetLevelThe Shade Storezooz.comAlarm Gridzwaveproducts.comAugustsengled.comSmartWings

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Amazon
Marketplace
60 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
eBay
Platform
5 of 70 AI sends shoppers there. Check whether you can be listed.
Etsy
Marketplace
2 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Slickdeals
Platform
2 of 70 AI sends shoppers there. Check whether you can be listed.
Tindie
Platform
2 of 70 AI sends shoppers there. Check whether you can be listed.
AliExpress
Platform
1 of 70 AI sends shoppers there. Check whether you can be listed.
Amazon (US)
Platform
1 of 70 AI sends shoppers there. Check whether you can be listed.
CamelCamelCamel
Platform
1 of 70 AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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