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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy smart home, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#5

of 37 stores measured

10/35

buying questions where AI names it; the category median is 1

7

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Smart home

What AI says about Costco

In the 16 answers that name Costco, AI mentions: low prices (2x), trusted (1x), service and advice (1x).

“Costco, Worth checking for bundles on doorbells, cameras, smart displays, mesh Wi‑Fi, and security systems; membership required.”

ChatGPT, asked: where should I go online to buy smart home devices in the United States?

“Costco, good value bundles and typically generous return policies, though the selection is smaller and often requires membership.”

ChatGPT, asked: which American webshop is good for buying smart home security cameras?

“Why it’s great: If you have a membership, Costco offers the best multi-camera bundles (e.g., a 3-pack of Arlo or Ring cameras plus a chime and free cloud storage trial).”

Gemini, asked: which American webshop is good for buying smart home security cameras?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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