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CB2 in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy stationery and office, is CB2 named? This is the answer from our latest monthly measurement, November 2026.

#28

of 46 stores measured

1/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CB2

#26Notebook Therapy2/35 #27orientaltrading.com2/35
#28CB21/35
#29Dromgoole’s Fine Writing Instruments1/35 #30Kohl’s1/35
See the full ranking for Stationery and office

What AI says about CB2

“CB2, https://www.cb2.com Modern/minimalist office accessories and storage.”

ChatGPT, asked: where can I order desk accessories and organizers online in the United States?

“[CB2](https://www.cb2.com) & [West Elm](https://www.westelm.com): Great for interior-design-forward accessories made from luxury materials like travertine, solid marble, brushed brass, and rich leather.”

Gemini, asked: where can I order desk accessories and organizers online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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