Best online stores for stationery and office in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
jetpens.com jetpens.com |
20 / 35 +19 | 15 |
| 2 |
gouletpens.com gouletpens.com |
11 / 35 +10 | 5 |
| 3 |
Yoseka Stationery yosekastationery.com |
11 / 35 +10 | 5 |
| 4 |
Quill quill.com |
10 / 35 +9 | 5 |
| 5 |
Atlas Stationers atlasstationers.com |
9 / 35 +8 | 4 |
| 6 |
Pen Chalet penchalet.com |
5 / 35 +4 | 4 |
| 7 |
OfficeMax officemax.com |
9 / 35 +8 | 2 |
| 8 |
appointed.co appointed.co |
4 / 35 +3 | 2 |
| 9 |
paper-source.com paper-source.com |
4 / 35 +3 | 1 |
| 10 |
papersource.com papersource.com |
4 / 35 +3 | 1 |
| 11 |
The Nibsmith nibsmith.com |
3 / 35 +2 | 1 |
| 12 |
Papier papier.com |
3 / 35 +2 | 1 |
| 13 |
Erin Condren erincondren.com |
2 / 35 +1 | 1 |
| 14 |
hobonichi.com hobonichi.com |
2 / 35 +1 | 1 |
| 15 |
Leuchtturm1917 leuchtturm1917.us |
2 / 35 +1 | 1 |
| 16 |
Levenger levenger.com |
2 / 35 +1 | 1 |
| 17 |
poppin.com poppin.com |
2 / 35 +1 | 1 |
| 18 |
grovemade.com grovemade.com |
1 / 35 | 1 |
| 19 |
Plum Paper plumpaper.com |
1 / 35 | 1 |
| 20 |
russellhazel.com russellhazel.com |
1 / 35 | 1 |
| 21 |
MochiThings mochithings.com |
3 / 35 +2 | 0 |
| 22 |
Day Designer daydesigner.com |
2 / 35 +1 | 0 |
| 23 |
Notebook Therapy notebooktherapy.com |
2 / 35 +1 | 0 |
| 24 |
baronfig.com baronfig.com |
1 / 35 | 0 |
| 25 |
Compendium compendium.com |
1 / 35 | 0 |
| 26 |
Dromgoole’s Fine Writing Instruments dromgooles.com |
1 / 35 | 0 |
| 27 |
poketo.com poketo.com |
1 / 35 | 0 |
| 28 |
Promptly Journals promptlyjournals.com |
1 / 35 | 0 |
| 29 |
The Happy Planner thehappyplanner.com |
1 / 35 | 0 |
| 30 |
thepapermillstore.com thepapermillstore.com |
1 / 35 | 0 |
| 31 |
The Washi Tape Shop thewashitapeshop.com |
1 / 35 | 0 |
| 32 |
ugmonk.com ugmonk.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 52 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 20 stores were named in none of these questions.
This ranking covers the 52 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
46 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Etsy Marketplace |
6 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Amazon Business Platform |
5 of 70 | AI sends shoppers there. Check whether you can be listed. |
| YouTube Community |
5 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| eBay Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Teachers Pay Teachers Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Temu Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
| TikTok Community |
1 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- are there any smaller US online stores that specialize in fountain pens instead of selling everything?
AI named: Vanness Pen Shop, Anderson Pens, Yoseka Stationery - where can I buy good quality fountain pens online in the US?
AI named: Goulet Pens, JetPens, Pen Chalet - where can I order desk accessories and organizers online in the United States?
AI named: Staples, Office Depot / OfficeMax, Quill - where do Americans buy stationery and writing supplies online?
AI named: Walmart.com, Target.com, Staples - where in the US can I buy cheap but decent pens and pencils online?
AI named: Walmart.com, Target.com, Staples.com - where is the best place to buy office supplies online in America?
AI named: Staples, Amazon Business, Amazon - where should I shop online for planners and journals in the US?
AI named: Erin Condren, The Happy Planner, Papier - which American online shop has a good selection of calligraphy supplies?
AI named: John Neal Bookseller, Paper & Ink Arts, JetPens - which American online shop has the best deals on stationery sets?
AI named: Dollar Tree, Walmart.com, Five Below - which American online shop sells good sticky notes, tape and desk essentials?
AI named: JetPens, Staples, Office Depot - which American online shop ships pens and notebooks the quickest?
AI named: Amazon, JetPens, Staples - which American online shop should I use instead of a big general retailer to buy specialty stationery?
AI named: JetPens, Yoseka Stationery, Atlas Stationers - which American online store caters specifically to teachers looking for classroom supplies?
AI named: Really Good Stuff, Lakeshore Learning Materials, Discount School Supply - which American online store is most reliable about actually having the office supplies they list in stock?
AI named: Staples, Uline, Quill - which American online store offers the cheapest fountain pens and inks?
AI named: Pen Chalet, Atlas Stationers, Vanness Pen Shop - which American online store sells notebooks and planners at the lowest prices?
AI named: Walmart.com, Dollar Tree, Five Below - which American webshop focused only on notebooks and journals is worth trying instead of a big department store?
AI named: Notebooks.com, Target, Appointed - which American webshop has the easiest return policy for office supplies?
AI named: Quill, Costco.com, Walmart.com - which American webshop is reliable for buying mechanical pencils and drafting supplies?
AI named: JetPens, Blick Art Materials, Art Supply Warehouse - which American webshop specializes in supplies for professional graphic designers and architects?
AI named: Blick Art Materials, Hyatt's All Things Creative, EngineerSupply - which American website should I use to buy bullet journaling supplies?
AI named: JetPens, Goulet Pens, Archer & Olive - which US online shop delivers stationery orders the fastest?
AI named: Amazon, Staples, Office Depot - which US online shop is best for someone just starting out with calligraphy?
AI named: John Neal Bookseller, Paper & Ink Arts, JetPens - which US online shop makes it easiest to return a planner or journal I don't like?
AI named: Amazon, Whole Foods, UPS Store - which US online store can I trust for buying ink refills and cartridges?
AI named: HP, Epson, Canon - which US online store has a solid reputation for selling binders and filing supplies?
AI named: Staples, Office Depot, OfficeMax - which US online store is best for buying stationery for kids and elementary school?
AI named: Target.com, Lakeshore Learning, Staples - which US online store keeps the best stock of writing supplies so I never see out of stock messages?
AI named: Staples, Office Depot, OfficeMax - which US online store sells high quality notebooks and pens?
AI named: JetPens, Yoseka Stationery, Goulet Pens - which US webshop gives you the most value for money when buying office supplies in bulk?
AI named: Walmart Business, Staples Business Advantage, Costco Business Center - which US webshop is the best choice for a small business owner buying office supplies regularly?
AI named: Walmart Business, Staples Business Advantage, Office Depot Business - which US webshop offers the best guarantee on writing instruments?
AI named: Levenger, Goldspot Pens, Pen Chalet - which US website is the most affordable for stocking up a home office with supplies?
AI named: Walmart, Amazon, Costco - which US website is trustworthy for buying premium writing instruments?
AI named: Goldspot Pens, Goulet Pens, Fahrney’s Pens - which online store in America is known for selling a wide range of office paper and printing supplies?
AI named: The Paper Mill Store, Staples, Office Depot / OfficeMax
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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