#13
of 46 stores measured
The index › the United States › Stationery and office › Michaels
Michaels in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy stationery and office, is Michaels named? This is the answer from our latest monthly measurement, November 2026.
4/35
buying questions where AI names it; the category median is 2
2
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Michaels
See the full ranking for Stationery and officeWhat AI says about Michaels
“Michaels and Joann, craft paper, calligraphy supplies, stickers, scrapbooking, and journaling products.”
ChatGPT, asked: where do Americans buy stationery and writing supplies online?
“Michaels, michaels.com: convenient for inexpensive craft supplies, stickers, washi, and frequent coupons.”
ChatGPT, asked: which American website should I use to buy bullet journaling supplies?
“Michaels, worthwhile only during sales or with a coupon; better for craft-oriented stationery.”
ChatGPT, asked: which American online shop has the best deals on stationery sets?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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