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Fair Indigo in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is Fair Indigo named? This is the answer from our latest monthly measurement, October 2026.

of 41 stores measured

12/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Fair Indigo

#1	Colored Organics	4/35
#2	Fair Indigo	12/35
#3	Maggie's Organics	4/35
#4	Under the Nile	4/35

See the full ranking for Sustainable clothing

What AI says about Fair Indigo

In the 15 answers that name Fair Indigo, AI mentions: sustainable (5x), low prices (3x), quality (1x).

“For affordable everyday clothing, start with Pact, Maggie’s Organics, Fair Indigo, and Harvest & Mill.”

ChatGPT, asked: Where can I shop for organic cotton clothes online in America?

“[Fair Indigo](https://fairindigo.com/)”

Gemini, asked: Where can I shop for organic cotton clothes online in America?

“| | Ethical graphic-free basics | Fair Indigo, Known Supply | Organic cotton tees, sweaters, dresses, and simple everyday apparel.”

ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.