Best online stores for sustainable clothing in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Colored Organics coloredorganics.com |
4 / 35 +3 | 4 |
| 2 |
Fair Indigo fairindigo.com |
12 / 35 +11 | 3 |
| 3 |
Maggie's Organics maggiesorganics.com |
4 / 35 +3 | 3 |
| 4 |
Under the Nile underthenile.com |
4 / 35 +3 | 3 |
| 5 |
MATE the Label matethelabel.com |
13 / 35 +12 | 2 |
| 6 |
Eileen Fisher Renew eileenfisherrenew.com |
11 / 35 +10 | 2 |
| 7 |
rawganique.com rawganique.com |
5 / 35 +4 | 2 |
| 8 |
reformation.com reformation.com |
12 / 35 +11 | 1 |
| 9 |
thereformation.com thereformation.com |
12 / 35 +11 | 1 |
| 10 |
outerknown.com outerknown.com |
8 / 35 +7 | 1 |
| 11 |
Patagonia Worn Wear wornwear.patagonia.com |
5 / 35 +4 | 1 |
| 12 |
everlane.com everlane.com |
4 / 35 +3 | 1 |
| 13 |
For Days fordays.com |
4 / 35 +3 | 1 |
| 14 |
LA Relaxed larelaxed.com |
2 / 35 +1 | 1 |
| 15 |
Known Supply knownsupply.com |
7 / 35 +6 | 0 |
| 16 |
tentree.com tentree.com |
5 / 35 +4 | 0 |
| 17 |
kotn.com kotn.com |
4 / 35 +3 | 0 |
| 18 |
christydawn.com christydawn.com |
3 / 35 +2 | 0 |
| 19 |
prana.com prana.com |
3 / 35 +2 | 0 |
| 20 |
Not Perfect Linen notperfectlinen.com |
2 / 35 +1 | 0 |
| 21 |
Brook There brookthere.com |
1 / 35 | 0 |
| 22 |
Industry of All Nations industryofallnations.com |
1 / 35 | 0 |
| 23 |
Nisolo nisolo.com |
1 / 35 | 0 |
| 24 |
OZMA of California ozmaofcalifornia.com |
1 / 35 | 0 |
| 25 |
Pangaia pangaia.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 41 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 16 stores were named in none of these questions.
This ranking covers the 41 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Made Trade Platform |
13 of 68 | AI sends shoppers there. Check whether you can be listed. |
| Poshmark Platform |
13 of 68 | AI sends shoppers there. Check whether you can be listed. |
| eBay Platform |
10 of 68 | AI sends shoppers there. Check whether you can be listed. |
| Amazon Marketplace |
8 of 68 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Depop Platform |
5 of 68 | AI sends shoppers there. Check whether you can be listed. |
| DoneGood Platform |
5 of 68 | AI sends shoppers there. Check whether you can be listed. |
| ThredUp Platform |
5 of 68 | AI sends shoppers there. Check whether you can be listed. |
| EarthHero Platform |
4 of 68 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any American webshops focused purely on organic clothing instead of just having a small eco section?
AI named: Harvest & Mill, Pact, Maggie's Organics - I only know the big mainstream retailers, which smaller American online store specializes in sustainable clothing?
AI named: Fair Indigo, MATE the Label, Known Supply - What American online store for eco-friendly clothes has the easiest return policy?
AI named: Quince, Patagonia, Pact - What American webshop sells eco-friendly workwear I can trust?
AI named: Patagonia Workwear, Dovetail Workwear, 1620 Workwear - What US online store for organic clothing makes returning a wrong size the easiest?
AI named: Pact, Quince, Ulta Beauty - What US online store gives you the most value for money on eco-friendly clothing?
AI named: Pact, Quince, Patagonia - What US webshop can I trust for buying organic linen clothes?
AI named: Rawganique, Eileen Fisher, MATE the Label - What is the best American website to buy sustainable fashion from?
AI named: Pact, Patagonia, Worn Wear - Where can I buy affordable organic clothes online in the US without sacrificing quality?
AI named: Pact, Quince, Burt’s Bees Baby - Where can I buy sustainably made loungewear from a trustworthy American webshop?
AI named: Pact, MATE the Label, Harvest & Mill - Where can I find a good online store for ethically made clothing in the United States?
AI named: Fair Indigo, Pact, Known Supply - Where can I find budget-friendly organic cotton basics online in the US?
AI named: Pact, Quince, Fair Indigo - Where can I shop for organic cotton clothes online in America?
AI named: Pact, MATE the Label, Fair Indigo - Where can plus-size shoppers find sustainable clothing online in America?
AI named: Girlfriend Collective, Universal Standard, Big Bud Press - Where in the US can I buy sustainable clothing online with free and fast shipping?
AI named: Quince, Pact, Nordstrom - Where is the best place to buy sustainable clothing online in the US?
AI named: Made Trade, Pact, Patagonia - Where online can I buy certified organic activewear in the US?
AI named: Satva, MATE the Label, Pact - Where should I go online to buy eco-friendly everyday outfits in the US?
AI named: ThredUp, Pact, Quince - Where should someone new to sustainable fashion shop online in the US to get started?
AI named: ThredUP, Target, Madewell - Which American online store is well-known for selling ethical swimwear?
AI named: Vitamin A Swim, Vitamin A, Summersalt - Which American online store sells reliable sustainable clothing?
AI named: Patagonia, Pact, Eileen Fisher - Which American online store specializes in sustainable clothing for kids?
AI named: The Tot, Colored Organics, Jackalo - Which American online store specializes in sustainable outdoor and hiking clothing?
AI named: Patagonia, Cotopaxi, prAna - Which American webshop for sustainable fashion has the best customer service if something goes wrong?
AI named: Patagonia, Eileen Fisher, REI - Which American webshop sells sustainable clothing at the lowest prices?
AI named: ThredUp, Pact, Goodfair - Which American website has the best deals on sustainable fashion?
AI named: thredUP, The RealReal, Made Trade - Which American website is known for selling fair trade clothing?
AI named: Pact, Patagonia, Fair Indigo - Which American website selling eco-friendly clothing has the most reliable delivery times?
AI named: Patagonia, Pact, Fair Indigo - Which US online shop is reliable for buying recycled fabric clothing?
AI named: Girlfriend Collective, For Days, Marine Layer - Which US online store has a good reputation for sustainable denim?
AI named: Nudie Jeans, Boyish Jeans, Warp + Weft - Which US online store that specializes in sustainable fashion is a good alternative to buying from a big department store website?
AI named: Made Trade, Nordstrom, Macy's - Which US shop selling organic clothing has the most items in stock consistently?
AI named: Pact, Fair Indigo, Cottonique - Which US webshop has the cheapest selection of fair trade clothing?
AI named: Pact, GOEX, Fair Indigo - Which US webshop is best for buying eco-friendly maternity clothes?
AI named: Storq, Maternity Trader, Boob Design - Which US webshop ships sustainable clothing the fastest?
AI named: Nordstrom, Reformation, Pact
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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