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MATE the Label in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is MATE the Label named? This is the answer from our latest monthly measurement, October 2026.

of 41 stores measured

13/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around MATE the Label

#3	Maggie's Organics	4/35
#4	Under the Nile	4/35
#5	MATE the Label	13/35
#6	Eileen Fisher Renew	11/35
#7	rawganique.com	5/35

See the full ranking for Sustainable clothing

What AI says about MATE the Label

In the 19 answers that name MATE the Label, AI mentions: sustainable (2x), low prices (1x), trusted (1x).

“[MATE the Label](https://matethelabel.com/) ($$–$$$): Based in Los Angeles, MATE makes organic cotton, linen, and thermal basics.”

Gemini, asked: Where is the best place to buy sustainable clothing online in the US?

“MATE the Label, matethelabel.com Women’s organic-cotton essentials, sweats, tees, sleepwear, and active-inspired clothing.”

ChatGPT, asked: Where can I shop for organic cotton clothes online in America?

“[MATE the Label](https://matethelabel.com/)”

Gemini, asked: Where can I shop for organic cotton clothes online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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