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Not Perfect Linen in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is Not Perfect Linen named? This is the answer from our latest monthly measurement, October 2026.

#20

of 41 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Not Perfect Linen

#18	christydawn.com	3/35
#19	prana.com	3/35
#20	Not Perfect Linen	2/35
#21	Brook There	1/35
#22	Industry of All Nations	1/35

See the full ranking for Sustainable clothing

What AI says about Not Perfect Linen

“| | Linen and natural-fiber basics | Linenfox, Not Perfect Linen | Good for linen shirts, pants, dresses, and warm-weather staples; generally made to order, so delivery can take longer.”

ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?

“Brands like Not Perfect Linen, Linenfox, and MagicLinen are based in Lithuania, but the vast majority of their customer base is in the US.”

Gemini, asked: What US webshop can I trust for buying organic linen clothes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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