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The index › the United States › Sustainable clothing › Buying question

Which American online store is well-known for selling ethical swimwear?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

See which buying questions AI answers with another store instead of yours. Free, no account.

The stores AI named

  1. Vitamin A Swim
  2. Vitamin A
  3. Summersalt
  4. Girlfriend Collective
  5. Mara Hoffman

From our monthly measurement for sustainable clothing in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for sustainable clothing ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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