KRILLOINDEX

Made Trade in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is Made Trade named? This is the answer from our latest monthly measurement, October 2026.

#1
of 12 stores measured
12/35
buying questions where AI names it; the category median is 0
5
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Made Trade

#1 Made Trade 12/35
#2 Eileen Fisher Renew 11/35
#3 Patagonia Worn Wear 5/35

See the full ranking for Sustainable clothing

What AI says about Made Trade

In the 17 answers that name Made Trade, AI mentions: sustainable (8x), low prices (2x), premium (2x).

“| | More brand variety | EarthHero | Large sustainable-goods marketplace with clothing and accessories, though the apparel selection can be less fashion-focused than Made Trade.”

ChatGPT, asked: Where is the best place to buy sustainable clothing online in the US?

“[Made Trade](https://www.madetrade.com/) ($$–$$$$): Think of this as the ethical alternative to a department store.”

Gemini, asked: Where is the best place to buy sustainable clothing online in the US?

“Marketplaces with multiple ethical brands - Made Trade, made-trade.com Curated marketplace for ethical and sustainable brands; search or filter for organic cotton.”

ChatGPT, asked: Where can I shop for organic cotton clothes online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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