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Direct Tools Outlet in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy tools and home improvement, is Direct Tools Outlet named? This is the answer from our latest monthly measurement, October 2026.

#17

of 65 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Direct Tools Outlet

#15	Menards	7/35
#16	highlandwoodworking.com	4/35
#17	Direct Tools Outlet	3/35
#18	SupplyHouse.com	3/35
#19	Ferguson	2/35

See the full ranking for Tools and home improvement

What AI says about Direct Tools Outlet

“[Direct Tools Outlet (DTO)](https://www.directtoolsoutlet.com): The official factory outlet for TTI (the company that makes Ryobi, Ridgid, and Hoover).”

Gemini, asked: where can I buy power tools online in the US?

“Direct Tools Outlet, [directtoolsoutlet.com](https://www.directtoolsoutlet.com) Mainly known for power tools, but it periodically has low-cost Ryobi and Hart hand tools, storage, and accessories—especially during sitewide percentage-off...”

ChatGPT, asked: where can I find the cheapest hand tools online in the US?

“Direct Tools Outlet (directtoolsoutlet.com)”

Gemini, asked: where can I find the cheapest hand tools online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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