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Ferguson in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy tools and home improvement, is Ferguson named? This is the answer from our latest monthly measurement, October 2026.

#19

of 65 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ferguson

#17	Direct Tools Outlet	3/35
#18	SupplyHouse.com	3/35
#19	Ferguson	2/35
#20	toolup.com	2/35
#21	zoro.com	8/35

See the full ranking for Tools and home improvement

What AI says about Ferguson

“…flooranddecor.com - Build.com / Ferguson, Plumbing fixtures, lighting, vanities, faucets, and higher-end kitchen/bath products.”

ChatGPT, asked: where should I shop online if I want to buy home improvement supplies in the US?

“For professional or specialty plumbing work—press fittings, threading, drain machines, inspection cameras, or commercial parts—Ferguson, SupplyHouse, Grainger, or an authorized RIDGID/Milwaukee dealer are better choices.”

ChatGPT, asked: where can I order plumbing tools online in America?

“Why: Ferguson is the largest plumbing distributor in the U.S.”

Gemini, asked: where can I order plumbing tools online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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