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zoro.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy tools and home improvement, is zoro.com named? This is the answer from our latest monthly measurement, October 2026.

#21

of 65 stores measured

8/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around zoro.com

#19	Ferguson	2/35
#20	toolup.com	2/35
#21	zoro.com	8/35
#22	garrettwade.com	2/35
#23	toolbarn.com	2/35

See the full ranking for Tools and home improvement

What AI says about zoro.com

“Why it’s great: Zoro is essentially an industrial warehouse open to the general public.”

Gemini, asked: what's a good American website to buy hand tools from?

“Zoro, zoro.com Online industrial supply retailer, often useful for RIDGID, Milwaukee, Klein, Reed, and similar brands.”

ChatGPT, asked: where can I order plumbing tools online in America?

“Why it’s safe: Zoro is actually an online subsidiary of Grainger.”

Gemini, asked: which US website should I use to buy ladders online safely?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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