American Girl in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is American Girl named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around American Girl
| #13 | Stonemaier Games | 1/35 |
| #14 | therapyshoppe.com | 1/35 |
| #15 | American Girl | 5/35 |
| #16 | Hasbro Pulse | 4/35 |
| #17 | CAMP | 3/35 |
What AI says about American Girl
In the 5 answers that name American Girl, AI mentions: trusted (2x).
“American Girl / Mattel / Hasbro / Pokémon Center official sites, best for official exclusives, collectibles, and avoiding counterfeit products.”
ChatGPT, asked: Where is the best place to buy toys online in the US?
“Mattel Creations / American Girl: The official hubs for Barbie, Hot Wheels, Fisher-Price, and American Girl dolls.”
Gemini, asked: Where can I shop for kids' toys online without going to a physical store?
“…https://www.lego.com/en-us - American Girl, Good for dolls, accessories, and gifts centered around American Girl characters.”
ChatGPT, asked: What is a good American website to buy toys from?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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