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CAMP in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is CAMP named? This is the answer from our latest monthly measurement, October 2026.

#17

of 59 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CAMP

#15	American Girl	5/35
#16	Hasbro Pulse	4/35
#17	CAMP	3/35
#18	Disney Store	3/35
#19	entertainmentearth.com	3/35

See the full ranking for Toys

What AI says about CAMP

“CAMP: A trendy, modern American toy retailer that focuses on fun, creative, and craft-heavy toys.”

Gemini, asked: What is a good American website to buy toys from?

“Many local independent toy shops, as well as chains like CAMP or Learning Express, are on these platforms and can deliver to your door in under 60 minutes.”

Gemini, asked: Which American online toy store delivers the fastest?

“Best for Modern, Pop-Culture & Interactive Fun: CAMP”

Gemini, asked: Which American toy webshop is a good alternative to the big general retail sites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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