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Bookshop.org in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is Bookshop.org named? This is the answer from our latest monthly measurement, October 2026.

#25

of 59 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Bookshop.org

#23	mindware.com	2/35
#24	novanatural.com	2/35
#25	Bookshop.org	1/35
#26	Cephalofair Games	1/35
#27	CoolStuffInc	1/35

See the full ranking for Toys

What AI says about Bookshop.org

In the 2 answers that name Bookshop.org, AI mentions: trusted (1x).

“Bookshop.org or your local bookstore’s website, books are a reliable gift, and Bookshop supports independent bookstores.”

ChatGPT, asked: Where should I go online to buy a birthday gift for a child?

“For Bookworms: [Bookshop.org](https://bookshop.org/) allows you to buy physical books while financially supporting local independent bookstores.”

Gemini, asked: Where should I go online to buy a birthday gift for a child?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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