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mindware.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is mindware.com named? This is the answer from our latest monthly measurement, October 2026.

#23

of 59 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around mindware.com

#21	FAO Schwarz	2/35
#22	Mattel Creations	2/35
#23	mindware.com	2/35
#24	novanatural.com	2/35
#25	Bookshop.org	1/35

See the full ranking for Toys

What AI says about mindware.com

“MindWare, https://www.mindware.orientaltrading.com Good for logic games, craft kits, STEM projects, puzzles, and “brainy” gifts.”

ChatGPT, asked: Where online in the US can I buy educational toys and know the store is legit?

“[MindWare](https://www.mindware.orientaltrading.com/): MindWare creates and curates "brainy toys." They are famous for Q-Bitz, marble runs (Marbleocity), advanced building sets, and logic puzzles.”

Gemini, asked: Where online in the US can I buy educational toys and know the store is legit?

“[MindWare](https://www.mindware.orientaltrading.com/) (Minnesota)”

Gemini, asked: Is there a smaller or more specialized US online store where I can buy unique or educational toys instead of going to a big retailer?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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