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Disney Store in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is Disney Store named? This is the answer from our latest monthly measurement, October 2026.

#18

of 59 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Disney Store

#16	Hasbro Pulse	4/35
#17	CAMP	3/35
#18	Disney Store	3/35
#19	entertainmentearth.com	3/35
#20	Mattel	3/35

See the full ranking for Toys

What AI says about Disney Store

“Disney Store (formerly shopDisney): The only place to get official plushies, figurines, princess dresses, and Star Wars/Marvel toys directly from Disney.”

Gemini, asked: Where can I shop for kids' toys online without going to a physical store?

“Disney Store (shopDisney.com): Trustworthy for Star Wars, Marvel, and Disney-themed sets.”

Gemini, asked: Which US online store can I trust to buy LEGO sets from?

“[Disney Store](https://www.disneystore.com/): Official Disney, Pixar, Marvel, and Star Wars plushies.”

Gemini, asked: Where can I safely buy stuffed animals online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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