#16
of 65 stores measured
The index › the United States › Toys › Michaels
Michaels in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is Michaels named? This is the answer from our latest monthly measurement, November 2026.
2/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Michaels
#14Fun and Function2/35
#15Game Nerdz2/35
See the full ranking for Toys
#16Michaels2/35
#17Miniature Market2/35
#18The Wooden Wagon2/35
What AI says about Michaels
In the 4 answers that name Michaels, AI mentions: wide range (2x), low prices (1x).
“Michaels.com is a dependable American website for kids’ arts-and-crafts kits.”
ChatGPT, asked: Which American website is known for being dependable when buying arts and crafts kits for kids?
“If you want a wide selection of classic crafts (paint, clay, beads), go with Michaels.”
Gemini, asked: Which American website is known for being dependable when buying arts and crafts kits for kids?
“Search terms like “STEM experiment kit under $15.” - Michaels / JOANN / Hobby Lobby, Regular coupons and clearance can make geology, crystal-growing, slime, and robotics kits inexpensive.”
ChatGPT, asked: Where can I buy science kits for kids in the US without spending a lot?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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