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The Wooden Wagon in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is The Wooden Wagon named? This is the answer from our latest monthly measurement, October 2026.

of 52 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The Wooden Wagon

#5	Oompa	2/35
#6	Fun and Function	2/35
#7	The Wooden Wagon	2/35
#8	ToyWiz	2/35
#9	Discount School Supply	1/35

See the full ranking for Toys

What AI says about The Wooden Wagon

“The Wooden Wagon / specialty local toy shops Many independent toy stores sell online and often have more unusual stock than large retailers.”

ChatGPT, asked: Where can I buy specialty wooden toys online in the US other than the major department store websites?

“[The Wooden Wagon](https://www.thewoodenwagon.com/) (Massachusetts)”

Gemini, asked: Where can I buy specialty wooden toys online in the US other than the major department store websites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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