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Oompa in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is Oompa named? This is the answer from our latest monthly measurement, October 2026.

of 52 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Oompa

#3	Lakeshore Learning	11/35
#4	Bella Luna Toys	6/35
#5	Oompa	2/35
#6	Fun and Function	2/35
#7	The Wooden Wagon	2/35

See the full ranking for Toys

What AI says about Oompa

“Here are good US-accessible online options for specialty wooden toys that aren’t the typical major department-store sites: ### Specialty toy retailers - Oompa, [oompa.com](https://www.oompa.com) Curated European and natural toys,...”

ChatGPT, asked: Where can I buy specialty wooden toys online in the US other than the major department store websites?

“Good options depend on what “educational” means for you: | Store | Best for | Notes | |---|---|---| | Oompa | Open-ended, design-forward, European-style toys | Curated wooden toys, dolls, building sets, and playthings from brands such...”

ChatGPT, asked: Is there a smaller or more specialized US online store where I can buy unique or educational toys instead of going to a big retailer?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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