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Kohl’s in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is Kohl’s named? This is the answer from our latest monthly measurement, November 2026.

#10

of 34 stores measured

4/35

buying questions where AI names it; the category median is 2

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Kohl’s

See the full ranking for Travel and luggage

What AI says about Kohl’s

In the 5 answers that name Kohl’s, AI mentions: premium (1x).

“Brand websites, Shoppers frequently buy directly from brands such as: - Samsonite - Away - Travelpro - Tumi - Briggs & Riley - Monos - July - Delsey - American Tourister - Department-store sites, Macy’s, Nordstrom, Kohl’s, JCPenney, and...”

ChatGPT, asked: where do Americans usually buy their travel bags and luggage online?

“Instacart: You can order suitcases from local stores like Kohl’s, Target, Walmart, or Dick's Sporting Goods and have a driver deliver it to your door in 1 to 3 hours.”

Gemini, asked: where can I buy a suitcase online in the US and get it in 2 days?

“| Best for | Where to look | Typical deal range | |---|---|---| | Lowest-price basic carry-ons | Walmart, Amazon, Target, eBay | About $35–$90 | | Discounted name brands | Nordstrom Rack, Macy’s, Kohl’s, JCPenney, Sierra | Often 30–70%...”

ChatGPT, asked: where do I get the best deals on carry-on bags in the US online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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