Best online stores for travel and luggage in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
travelpro.com travelpro.com |
22 / 35 +21 | 18 |
| 2 |
away.com away.com |
19 / 35 +18 | 9 |
| 3 |
Samsonite samsonite.com |
11 / 35 +10 | 4 |
| 4 |
Monos monos.com |
11 / 35 +10 | 3 |
| 5 |
tumi.com tumi.com |
6 / 35 +5 | 3 |
| 6 |
Tom Bihn tombihn.com |
4 / 35 +3 | 2 |
| 7 |
GORUCK goruck.com |
3 / 35 +2 | 2 |
| 8 |
Osprey osprey.com |
3 / 35 +2 | 2 |
| 9 |
ebags.com ebags.com |
6 / 35 +5 | 1 |
| 10 |
eaglecreek.com eaglecreek.com |
4 / 35 +3 | 1 |
| 11 |
Bellroy bellroy.com |
1 / 35 | 1 |
| 12 |
Cabeau cabeau.com |
1 / 35 | 1 |
| 13 |
July july.com |
5 / 35 +4 | 0 |
| 14 |
American Tourister americantourister.com |
3 / 35 +2 | 0 |
| 15 |
containerstore.com containerstore.com |
2 / 35 +1 | 0 |
| 16 |
Cotopaxi cotopaxi.com |
2 / 35 +1 | 0 |
| 17 |
Nomatic nomatic.com |
2 / 35 +1 | 0 |
| 18 |
Tortuga Backpacks tortugabackpacks.com |
2 / 35 +1 | 0 |
| 19 |
Coop Sleep Goods coopsleepgoods.com |
1 / 35 | 0 |
| 20 |
Dagne Dover dagnedover.com |
1 / 35 | 0 |
| 21 |
Tempur-Pedic tempurpedic.com |
1 / 35 | 0 |
| 22 |
Travelrest travelrest.net |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 38 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 16 stores were named in none of these questions.
This ranking covers the 38 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
45 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
5 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
3 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Poshmark Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Instacart Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Instagram Community |
2 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Rakuten Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I don't want to buy luggage from a big general marketplace, which specialized US webshop should I use instead?
AI named: Luggage Pros, Travelpro, Briggs & Riley - are there any smaller American online stores that sell quality travel bags besides the huge retailers?
AI named: Tom Bihn, Red Oxx, WaterField Designs - what's a dependable American website to order a wheeled carry-on from?
AI named: Travelpro, Briggs & Riley, Samsonite USA - what's a reliable US online store for buying duffel bags?
AI named: REI, LLBean, Patagonia - what's the best American online store to shop for travel gear?
AI named: REI, Travelpro, Backcountry - where can I buy a cheap but decent hardshell suitcase online in the US?
AI named: Walmart.com, Target.com, Costco.com - where can I buy a good carry-on suitcase online in the US?
AI named: Travelpro, Briggs & Riley, Away - where can I buy a spinner suitcase from a trustworthy US online store?
AI named: Travelpro, Samsonite, Away - where can I buy a suitcase online in the US and get it in 2 days?
AI named: Walmart, Target, Nordstrom - where can I buy affordable travel backpacks online in the US?
AI named: Amazon, Target, Walmart - where can I buy luggage online and return it easily if it doesn't fit my needs?
AI named: Amazon, Target, Walmart - where can I buy travel gear online in the US and be sure it ships the same day?
AI named: Luggage Pros, B&H Photo Video, Adorama - where can I buy travel gear online in the US that's made specifically for hikers and backpackers?
AI named: REI Co-op, Backcountry, Outdoor Gear Exchange - where can I find a reputable US website to buy packing cubes?
AI named: REI, Travelon, Eagle Creek - where do Americans usually buy their travel bags and luggage online?
AI named: Walmart.com, Target.com, Samsonite - where do I get the best deals on carry-on bags in the US online?
AI named: Walmart, Amazon, Target - where is the best place to buy luggage online in the US?
AI named: Costco, Travelpro, Briggs & Riley - where should a first-time traveler shop online for luggage in the US?
AI named: Travelpro, Target, Walmart - which American online store delivers luggage the fastest?
AI named: Amazon, Target, Walmart - which American online store is trustworthy for buying hardshell suitcases?
AI named: Travelpro, Samsonite, Away - which American online store specializes in luggage and bags for kids?
AI named: KidsLuggage.com, Bixbee, Wildkin - which American webshop has budget-friendly travel accessories?
AI named: Walmart.com, Target.com, DollarTree.com - which American webshop has the best warranty on suitcases?
AI named: Briggs & Riley, Costco, Travelpro - which American webshop is good for buying passport holders and travel wallets?
AI named: Leatherology, TUMI, Fossil - which American website can I trust for buying travel pillows and sleep accessories?
AI named: REI, Cabeau, Travelrest - which American website has the cheapest suitcases without sacrificing quality?
AI named: Costco, Travelpro, Quince - which American website should I use to buy travel accessories?
AI named: REI, Travelon, Eagle Creek - which American website that focuses only on travel gear can I buy a suitcase from instead of a general department store?
AI named: Luggage Pros, Travelpro, Briggs & Riley - which US online shop sells quality garment bags for travel?
AI named: Briggs & Riley, Travelpro, Halfday - which US online store gives you the most value for money on luggage sets?
AI named: Costco, Sam’s Club, Walmart - which US online store keeps travel backpacks in stock consistently?
AI named: REI, Osprey, Travelpro - which US webshop is best for people who travel internationally all the time and need heavy-duty gear?
AI named: REI Co-op, Osprey, Patagonia - which US webshop sells reliable travel backpacks?
AI named: REI, Osprey, Patagonia - which US website has the easiest return policy for travel bags?
AI named: REI, Zappos, Away - which US website specializes in luggage for frequent business travelers?
AI named: Travelpro, Briggs & Riley, TUMI
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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