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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy watches, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#13

of 44 stores measured

6/35

buying questions where AI names it; the category median is 4

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Watches

What AI says about Costco

In the 8 answers that name Costco, AI mentions: low prices (1x).

“…https://www.target.com - Costco, Good bundle pricing for members, especially on Apple, Samsung, and Garmin watches.”

ChatGPT, asked: Where can I buy a smartwatch online in the United States?

“Costco also offers one of the best return policies in retail (90 days for electronics).”

Gemini, asked: Where can I buy a smartwatch online in the United States?

“Costco, often excellent prices on recognizable brands, with a very consumer-friendly return policy; check warranty details on each listing.”

ChatGPT, asked: Which online store in the US can I trust to buy a women's watch?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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