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NRS in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is NRS named? This is the answer from our latest monthly measurement, October 2026.

of 50 stores measured

7/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around NRS

#3	Overton’s	9/35
#4	westmarine.com	9/35
#5	NRS	7/35
#6	Bass Pro Shops	8/35
#7	outdoorplay.com	7/35

See the full ranking for Water sports

What AI says about NRS

In the 9 answers that name NRS, AI mentions: specialist (2x), premium (2x), trusted (1x), low prices (1x).

“Specialty retailers - NRS, nrs.com Strong option for whitewater, touring, expedition, and durable inflatable boards.”

ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?

“Buy a properly sized, US Coast Guard–approved PFD/life jacket from REI, NRS, or West Marine.”

ChatGPT, asked: Where should I shop online if I want to get into watersports in the US?

“Why: If safety, durability, and high-end gear matter to you, NRS is the brand professionals use.”

Gemini, asked: Where should I shop online if I want to get into watersports in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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