Overton’s in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Overton’s named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Overton’s
| #1 | cleanlinesurf.com | 7/35 |
| #2 | Scuba.com | 10/35 |
| #3 | Overton’s | 9/35 |
| #4 | westmarine.com | 9/35 |
| #5 | NRS | 7/35 |
See the full ranking for Water sports
What AI says about Overton’s
In the 15 answers that name Overton’s, AI mentions: low prices (1x).
“A popular American website for buying watersports gear online is Overton’s: https://www.overtons.com They carry gear for boating, waterskiing, wakeboarding, tubing, paddle sports, and related equipment.”
ChatGPT, asked: Which American website should I go to if I want to buy watersports gear online?
“Why choose it: Known as "America's Marine and Watersports Superstore," Overton’s is the go-to site for family lake sports, towable inflatables, and boating accessories.”
Gemini, asked: Which American website should I go to if I want to buy watersports gear online?
“By activity | If you want to try… | Good online shops | |---|---| | Kayaking / canoeing / rafting | NRS, REI, Outdoorplay | | Stand-up paddleboarding (SUP) | REI, NRS, iRocker, Isle | | Surfing / bodyboarding | Cleanline Surf, evo, Surf...”
ChatGPT, asked: Where should I shop online if I want to get into watersports in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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