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Where should I shop online if I want to get into watersports in the US?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. REI
  2. NRS
  3. West Marine
  4. Outdoorplay
  5. iRocker
  6. Isle
  7. Cleanline Surf
  8. evo
  9. Surf Station
  10. Overton's
  11. Water Ski World
  12. Defender
  13. Fisheries Supply
  14. Dive Gear Express
  15. Scuba.com

From our monthly measurement for water sports in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for water sports ›

Other questions shoppers ask

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