#1
of 48 stores measured
The index › the United States › Water sports › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is REI named? This is the answer from our latest monthly measurement, November 2026.
16/35
buying questions where AI names it; the category median is 1
11
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Water sportsWhat AI says about REI
In the 25 answers that name REI, AI mentions: service and advice (4x), low prices (3x), premium (3x), trusted (2x), quality (2x).
“For most buyers in the U.S., REI is the best overall place to buy a kayak online.”
ChatGPT, asked: Where is the best place to buy a kayak online in the US?
“The "best" place to buy a kayak online depends largely on the type of kayak you want (recreational, fishing, touring, or inflatable) and how you handle shipping, since freight costs for rigid boats can be substantial.”
Gemini, asked: Where is the best place to buy a kayak online in the US?
“Major outdoor and sporting goods retailers - REI, rei.com Good selection of inflatable and hard boards, plus paddles, PFDs, and local store pickup in many areas.”
ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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