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Evo in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Evo named? This is the answer from our latest monthly measurement, November 2026.

#2

of 48 stores measured

16/35

buying questions where AI names it; the category median is 1

7

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Evo

See the full ranking for Water sports

What AI says about Evo

In the 21 answers that name Evo, AI mentions: low prices (2x), service and advice (1x), premium (1x), specialist (1x), quality (1x).

“Why choose it: Evo is one of the premier action-sports retailers in the US.”

Gemini, asked: Which American website should I go to if I want to buy watersports gear online?

“Evo, evo.com Often carries SUPs alongside watersports gear.”

ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?

“By activity | If you want to try… | Good online shops | |---|---| | Kayaking / canoeing / rafting | NRS, REI, Outdoorplay | | Stand-up paddleboarding (SUP) | REI, NRS, iRocker, Isle | | Surfing / bodyboarding | Cleanline Surf, evo, Surf...”

ChatGPT, asked: Where should I shop online if I want to get into watersports in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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