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Seelbach’s in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy wine and spirits, is Seelbach’s named? This is the answer from our latest monthly measurement, October 2026.

of 59 stores measured

8/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Seelbach’s

#1	wine.com	18/35
#2	Caskers	16/35
#3	Seelbach’s	8/35
#4	Old Town Tequila	3/35
#5	Shared Pour	8/35

See the full ranking for Wine and spirits

What AI says about Seelbach’s

In the 13 answers that name Seelbach’s, AI mentions: premium (1x).

“Seelbach’s, especially good for bourbon, rye, and independent/single-barrel picks.”

ChatGPT, asked: what is the best American website to order whiskey from?

“Best for whiskey and bourbon - Seelbach’s, A favorite for American craft whiskey, single barrels, barrel picks, and newer distilleries.”

ChatGPT, asked: where should I shop online for craft spirits in the US?

“The Best for True Micro-Distilleries: Seelbach’s”

Gemini, asked: where should I shop online for craft spirits in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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