wine.com in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy wine and spirits, is wine.com named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around wine.com
| #1 | wine.com | 18/35 |
| #2 | Caskers | 16/35 |
| #3 | Seelbach’s | 8/35 |
See the full ranking for Wine and spirits
What AI says about wine.com
In the 30 answers that name wine.com, AI mentions: premium (13x), trusted (9x), quality (5x), low prices (4x), service and advice (3x).
“K&L Wine Merchants, Excellent for serious wine, especially Bordeaux, Burgundy, Rhône, Italian reds, and well-priced imports.”
ChatGPT, asked: where can I buy a good bottle of red wine online in the US?
“Because US alcohol shipping laws vary significantly by state, the best place to buy wine online depends on where you live and what kind of red wine you are looking for (e.g., everyday drinker, natural wine, high-end Napa Cabernet, aged...”
Gemini, asked: where can I buy a good bottle of red wine online in the US?
“…buyers, Total Wine & More is usually the best all-around choice for wine and liquor because it combines broad selection, competitive pricing, local-store pickup/delivery in many markets, and straightforward returns/customer service.”
ChatGPT, asked: which American online store is the best place to buy wine and liquor?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Follow this rank
Get an email when wine.com moves up or down in the next measurement. Free, one click to stop.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.