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Black Diamond in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is Black Diamond named? This is the answer from our latest monthly measurement, October 2026.

#14

of 40 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Black Diamond

#12	christysports.com	21/35
#13	Peter Glenn Ski & Sports	5/35
#14	Black Diamond	2/35
#15	Boulder Ski Deals	2/35
#16	Flylow	2/35

See the full ranking for Winter sports, ski and snowboard

What AI says about Black Diamond

“They carry all the essential avalanche safety brands (Mammut, Black Diamond, BCA, Ortovox) and have an excellent return policy.”

Gemini, asked: which American website sells avalanche safety gear?

“Dedicated Ski & Outdoor Retailers (Best Selection) These sites carry a wide variety of top glove brands (like Hestra, Black Diamond, Burton, and Dakine):”

Gemini, asked: which American webshop sells ski gloves and mittens?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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