Best online stores for winter sports, ski and snowboard in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
evo.com evo.com |
35 / 35 +34 | 24 |
| 2 |
skiessentials.com skiessentials.com |
18 / 35 +17 | 9 |
| 3 |
levelninesports.com levelninesports.com |
14 / 35 +13 | 7 |
| 4 |
Powder7 powder7.com |
13 / 35 +12 | 7 |
| 5 |
thehouse.com thehouse.com |
14 / 35 +13 | 6 |
| 6 |
curated.com curated.com |
11 / 35 +10 | 3 |
| 7 |
tactics.com tactics.com |
8 / 35 +7 | 2 |
| 8 |
Burton burton.com |
8 / 35 +7 | 1 |
| 9 |
Milosport milosport.com |
3 / 35 +2 | 1 |
| 10 |
Darkside Snowboards darksidesnowboards.com |
2 / 35 +1 | 1 |
| 11 |
Helly Hansen USA hellyhansen.com |
2 / 35 +1 | 1 |
| 12 |
christysports.com christysports.com |
21 / 35 +20 | 0 |
| 13 |
Peter Glenn Ski & Sports peterglenn.com |
5 / 35 +4 | 0 |
| 14 |
Black Diamond blackdiamondequipment.com |
2 / 35 +1 | 0 |
| 15 |
Boulder Ski Deals boulderskideals.com |
2 / 35 +1 | 0 |
| 16 |
Flylow flylowgear.com |
2 / 35 +1 | 0 |
| 17 |
Ride Snowboards ridesnowboards.com |
2 / 35 +1 | 0 |
| 18 |
Rossignol rossignol.com |
2 / 35 +1 | 0 |
| 19 |
snowboards.com snowboards.com |
2 / 35 +1 | 0 |
| 20 |
Zumiez zumiez.com |
2 / 35 +1 | 0 |
| 21 |
Grass Sticks grasssticks.com |
1 / 35 | 0 |
| 22 |
K2 Snow k2snow.com |
1 / 35 | 0 |
| 23 |
Komperdell komperdell.com |
1 / 35 | 0 |
| 24 |
Leki leki.com |
1 / 35 | 0 |
| 25 |
Nitro Snowboards nitrosnowboards.com |
1 / 35 | 0 |
| 26 |
Scheels scheels.com |
1 / 35 | 0 |
| 27 |
Scott Sports scott-sports.com |
1 / 35 | 0 |
| 28 |
ThirtyTwo thirtytwo.com |
1 / 35 | 0 |
| 29 |
Trew Gear trewgear.com |
1 / 35 | 0 |
| 30 |
Union Binding Company unionbindingcompany.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 40 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 10 stores were named in none of these questions.
This ranking covers the 40 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
16 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Curated Platform |
12 of 70 | AI sends shoppers there. Check whether you can be listed. |
| SidelineSwap Platform |
7 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Geartrade Platform |
6 of 70 | AI sends shoppers there. Check whether you can be listed. |
| eBay Platform |
5 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
4 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| YouTube Community |
4 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I usually buy sports gear at big general retailers but I want a specialized US shop for skiing, where should I go?
AI named: Evo, SkiEssentials, Powder7 - are there any US specialty webshops for ski and snowboard equipment instead of just general outdoor stores?
AI named: SkiEssentials, Powder7, Level Nine Sports - what's the best American website to buy snowboard gear?
AI named: evo, REI, Backcountry - where can I buy cheap snowboard equipment online in the US?
AI named: Sierra, Evo, REI - where can I buy ski boots online in the US?
AI named: Evo, Backcountry, REI - where can I buy ski helmets online in the United States?
AI named: REI, Evo, Backcountry - where can I buy ski poles online in the US?
AI named: REI, Evo, Backcountry - where can I buy snowboard bindings online in America?
AI named: Evo, REI, Backcountry - where can I buy snowboard equipment online in the US specifically for kids?
AI named: Evo, Burton, The House - where can I buy snowboard gear online in the US with free returns?
AI named: evo, Tactics, Burton - where can I buy thermal base layers for skiing online in the US?
AI named: REI, Backcountry, Evo - where can I find discounted ski boots online in America?
AI named: Evo, SkiEssentials, Powder7 - where can I order ski goggles online in America?
AI named: REI, Backcountry, Evo - where can I shop online for ski gear suited for women in America?
AI named: Evo, Backcountry, REI - where in the US can I buy ski equipment online with guaranteed in-stock availability?
AI named: REI, evo, Ski Essentials - where should I shop online for a complete ski package in the United States?
AI named: Evo, SkiEssentials, Powder7 - which American online store focuses on backcountry and freeride snowboard equipment?
AI named: Backcountry.com, Cripple Creek Backcountry, Bentgate Mountaineering - which American online store offers the best warranty on ski helmets?
AI named: REI, REI Co-op, Evo.com - which American online store specializes in ski gear for beginners?
AI named: SkiEssentials.com, evo, Level Nine Sports - which American webshop has the easiest return policy for ski equipment?
AI named: REI Co-op, evo, Backcountry - which American webshop sells ski gear at the lowest prices?
AI named: Level Nine Sports, SkiEssentials, Evo - which American webshop sells ski gloves and mittens?
AI named: REI, Backcountry, evo - which American webshop sells ski jackets?
AI named: REI, Backcountry, evo - which American website has the best deals on snowboard packages?
AI named: evo, The House, Sun & Ski Sports - which American website sells avalanche safety gear?
AI named: REI, Backcountry, Backcountry.com - which US online shop sells cross-country skiing equipment?
AI named: Boulder Nordic Sport, Pioneer Midwest, Gear West - which US online store gives the best value for money on ski jackets?
AI named: Evo, Sierra, REI / REI Outlet - which US online store is the best place to buy winter sports equipment?
AI named: evo, REI, Backcountry - which US online store sells snowboard boots?
AI named: Evo, REI, Backcountry - which US online store ships ski gear the fastest?
AI named: Amazon, REI, Evo - which US ski shop has the best stock of ski boots so I don't have to wait?
AI named: evo, SkiEssentials, Powder7 - which US webshop is best for buying professional competitive skiing gear?
AI named: The Race Place, Ski Racing Supplies, Start Haus - which US webshop sells ski helmets for the best price?
AI named: Level Nine Sports, SkiEssentials, Evo - which US website delivers snowboard jackets the quickest?
AI named: Amazon, evo.com, REI.com - which smaller American online stores sell snowboard gear besides the big general sports websites?
AI named: Darkside Snowboards, Eastern Boarder, Milosport
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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