#15
of 29 stores measured
The index › the United States › Winter sports, ski and snowboard › Dick’s Sporting Goods
Dick’s Sporting Goods in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, November 2026.
5/35
buying questions where AI names it; the category median is 4
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Dick’s Sporting Goods
#13Christy Sports21/35
#14TJ Maxx6/35
See the full ranking for Winter sports, ski and snowboard
#15Dick’s Sporting Goods5/35
#16Peter Glenn Ski & Sports5/35
#17Marshalls4/35
What AI says about Dick’s Sporting Goods
“Dick’s Sporting Goods, dicks.com Easy option for mainstream brands, often with store pickup.”
ChatGPT, asked: where can I order ski goggles online in America?
“Major sporting-goods stores - DICK’S Sporting Goods, dickssportinggoods.com Often carries more accessible price points and common brands.”
ChatGPT, asked: where can I buy ski helmets online in the United States?
“| | [DICK’S Sporting Goods](https://www.dickssportinggoods.com/) | Mainstream brands, outerwear, helmets, goggles | Free returns are easiest if you can return an online order at a nearby store; check mail-return terms before ordering.”
ChatGPT, asked: where can I buy snowboard gear online in the US with free returns?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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