#2
of 29 stores measured
The index › the United States › Winter sports, ski and snowboard › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is REI named? This is the answer from our latest monthly measurement, November 2026.
27/35
buying questions where AI names it; the category median is 4
12
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Winter sports, ski and snowboardWhat AI says about REI
In the 41 answers that name REI, AI mentions: service and advice (5x), trusted (4x), low prices (2x), premium (2x), specialist (1x).
“REI, rei.com Good return policy for members and a solid selection, especially recreational and touring-oriented boots.”
ChatGPT, asked: where can I buy ski boots online in the US?
“…options depending on what you need: - [REI](https://www.rei.com/), Best for easy returns, member benefits, and beginner-friendly buying.”
ChatGPT, asked: what's the best American website to buy snowboard gear?
“Pro-Tip for Buying Snowboard Boots Online Try to buy boots from REI (because of their return policy) or a site with free return shipping.”
Gemini, asked: what's the best American website to buy snowboard gear?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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