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ThirtyTwo in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is ThirtyTwo named? This is the answer from our latest monthly measurement, October 2026.

#28

of 40 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around ThirtyTwo

#26	Scheels	1/35
#27	Scott Sports	1/35
#28	ThirtyTwo	1/35
#29	Trew Gear	1/35
#30	Union Binding Company	1/35

See the full ranking for Winter sports, ski and snowboard

What AI says about ThirtyTwo

“[Tactics](https://www.tactics.com): A core skate and snowboard shop based in the Pacific Northwest with a well-curated boot selection (Vans, ThirtyTwo, Burton, DC, etc.).”

Gemini, asked: which US online store sells snowboard boots?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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