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Abercrombie in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Abercrombie named? This is the answer from our latest monthly measurement, October 2026.

#12

of 68 stores measured

5/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Abercrombie

#10	Lulus	8/35
#11	Eloquii	6/35
#12	Abercrombie	5/35
#13	Lane Bryant	2/35
#14	jcrew.com	10/35

See the full ranking for Women's clothing

What AI says about Abercrombie

In the 5 answers that name Abercrombie, AI mentions: low prices (3x), sustainable (2x), trusted (2x), premium (1x), wide range (1x).

“Other good options depending on your style: - Anthropologie, feminine, bohemian, unique dresses and home-inspired style - Revolve, trend-led, going-out outfits, contemporary brands - Shopbop, designer and premium contemporary fashion -...”

ChatGPT, asked: Which American website should I use to shop for women's fashion?

“Abercrombie, Strong for jeans, casual dresses, trousers, and inclusive sizing options.”

ChatGPT, asked: Where can I buy stylish women's outfits online in the United States?

“For most shoppers, Nordstrom is probably the best all-around American online store for women’s clothing because it has: - A very wide range of brands and price points - Reliable sizing information and customer reviews - Strong customer...”

ChatGPT, asked: What is the best American online store to buy women's clothes from?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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